The Customer Is Always Right

I was born in 1953, grew up in the 60's and graduated high school in 1972. So many things have changed, since then. Life was different, slower paced, simpler. People felt a much stronger sense of community. Neighbors would hang out on one anther's front porch on into the evening and catch up on what was going on in each others' lives. Neighborhoods were like one big family. Kids would run and play outside from dawn till dark and no one ever worried about a child being abducted. Life was a lot less expensive. Gasoline was cheap, we could get high test for 37 cents. We could go to the movies for under a dollar, two if we bought a soda and some pop corn. Heck, you could buy a really nice sports car for under Five Grand and the average mortgage was under Fifty Thousand. Yeah, life was more simple.

There was a popular saying in business in those days, it went something like this, "The customer is always right." Sadly, that philosophy is rarely if ever, adhered to, today. Of course, the customer was not always right but that wasn't the point. Business establishments, especially those that were locally owned, treated their customers like family. There was a strong sense of honesty and fairness in business dealings. Proprietors would rather make a little less on a sale, than cheat a customer. In return, people felt a sense of loyalty and would shop at the same stores, buy a car from the same dealership, get gas at the same station, eat at the same restaurants and so on. Why? Because the customer was always made to feel that they were important, that they were family. And in a very real sense, they were.

Another benefit to the establishment was word of mouth advertising by very satisfied customers. This is the best kind of advertising because it's very effective and it doesn't cost anything. Well, it does, but not monetarily. It's cost is measured in things like integrity, character, honesty, a good work ethic, taking the time to insure the customer gets the right product at a fair price. This is the kind of advertising that will grow a large and successful business for you. In Network Marketing we talk a lot about offering products and a business opportunity that meet a real need and make someones' life better. To me that's what that old "The Customer is Always Right " philosophy meant.

The truth is, this business, any business, is not about you. It's about your customer, your prospect. Our business exists because we have products and an opportunity that can help people and make their lives better. People don't care what's important to us. They don't care about how their purchase or decision to join us will help us, financially. They care about what THEY need, want or desire. If they believe you care about them and truly want to help them, they will buy from you and they will sign up for your opportunity. Remember, People don't care how much you know until they know how much you care. It's not about you. It never has been. It's about your customer and "The Customer is Always Right."