I posted the comments below as a response to someone Else's comment on Robert Kiyosaki's "Rich Dad Forum" earlier tonight. His comment had something to do with people not getting it, not understanding the power of free market enterprise and the simple truth that true wealth will never be attained by working for someone else. It inspired me to write what I did below and I figured I ought to share it with my readers, here. Perhaps it will speak to you as it did to me.
There are those people in the world who are task oriented, job oriented. Go to school, learn a trade, get a job, buy a house, cars, stuff and then work hard to pay for it all. This is what we are taught from a very young age and not just by our parents. No, society teaches us this as well. Now, there is nothing wrong with learning an honorable and honest trade and going to work. Truthfully, that is how most people are "wired," anyway. Those of us who aspire to a different way of life, a life of self determination, self employment and the creation of true wealth, are in the minority! Most people do not believe it possible but we do. It's not their fault, by the way. As I said, that's how they are "wired."
The reality is that the 80/20 rule actually does exist as some sort of spiritual and universal law. Eighty percent of the work in this world is done by twenty percent of the people. The other eighty percent only do twenty percent of the work, achieve 20 percent of the success and they earn an even a smaller percentage of the money. Those eighty percenters are blind to the possibilities of true wealth creation. They are the ones who sit and wonder why the rich are rich and complain about how unfair it is.
It's those twenty percenters that are wired in such a way as to be able to think and grow rich. They are the ones who will aspire to more and will do what it takes to realize their dream. They are the ones who will embrace the power of free market enterprise. They are the ones who become the movers and shakers in life. They are the risk takers, the entrepreneurs. They are the ones who would rather own their own home business than work for someone else. They are the ones who get it! So, my question to you is this. Do you get it? I certainly do!
Monday, February 23, 2009
Thursday, February 12, 2009
Becoming An MLM Mentor
It's a given that there is a high rate of failure in the home business industry, MLM in particular. This has given rise to much discussion as to the viability of MLM, these days. It doesn't work. It's a scam. It's not a real business model. It's days are over. These are just a few of the recriminations you'll hear. While there are a number of valid reasons for the high rate of failure in MLM, it remains not only a viable industry but a legitimate and profitable business model. It's days are not over, it's not a scam and it does work.
The problem is not in the business model itself, but in it's practitioners. For the most part they are improperly recruited, poorly equipped and poorly trained, thus destined to fail. One of the most glaring deficiencies this author has observed is the lack of good mentoring. Mentoring is key to success in any profession, Law, Medicine, and yes, Business. All of these professions require extensive internships before a someone is allowed to practice independently. It just makes sense. It should be no different in MLM.
Sponsoring a person into one's MLM business without training and mentoring them is a recipe for disaster! Dani Johnson says that people who come into the industry and to not get properly trained will become frustrated and quit within three months. She should know, she's the best trainer in the MLM industry, bar none. Dani has trained many of the most successful and profitable people in MLM, today.
The solution to this problem is really quite simple. First, become a mentor yourself, then train your new prople to become mentors. In essence, train the trainers. What will result is a strong and powerful organization with a downline capable of growing and duplicating with incredible consistency and efficiency. This process will produce strong, independent and confident distributors, instead of MLM cripples. Now you have a recipe for success, not disaster.
So, how does one become an MLM mentor? The answer is obvious. Spend time in the presence of one. If the person who sponsored you is not capable of doing the job, look up the chain of command and find someone who can, then spend time with them, even if you have to go all the way to the top! These people are successful for a reason. Learn what they know and do what they do, until it becomes second nature and you will become successful. Then, when you sponsor new people into your business they won't have to look any further than to you, to find guidance.
In the event that one of your newer inexperienced distributors sponsors someone, it is imperative that you or another mentor take the new recruit under your wing. If you have done your job and developed a team of mentors and trainers, you will have no problem finding someone to work with them. As an added bonus, this provides a valuable training opportunity for your less experienced distributors. They'll learn how to mentor by observing the process in action. In short, with MLM, mentoring is the key to duplication and duplication is the key to success.
The problem is not in the business model itself, but in it's practitioners. For the most part they are improperly recruited, poorly equipped and poorly trained, thus destined to fail. One of the most glaring deficiencies this author has observed is the lack of good mentoring. Mentoring is key to success in any profession, Law, Medicine, and yes, Business. All of these professions require extensive internships before a someone is allowed to practice independently. It just makes sense. It should be no different in MLM.
Sponsoring a person into one's MLM business without training and mentoring them is a recipe for disaster! Dani Johnson says that people who come into the industry and to not get properly trained will become frustrated and quit within three months. She should know, she's the best trainer in the MLM industry, bar none. Dani has trained many of the most successful and profitable people in MLM, today.
The solution to this problem is really quite simple. First, become a mentor yourself, then train your new prople to become mentors. In essence, train the trainers. What will result is a strong and powerful organization with a downline capable of growing and duplicating with incredible consistency and efficiency. This process will produce strong, independent and confident distributors, instead of MLM cripples. Now you have a recipe for success, not disaster.
So, how does one become an MLM mentor? The answer is obvious. Spend time in the presence of one. If the person who sponsored you is not capable of doing the job, look up the chain of command and find someone who can, then spend time with them, even if you have to go all the way to the top! These people are successful for a reason. Learn what they know and do what they do, until it becomes second nature and you will become successful. Then, when you sponsor new people into your business they won't have to look any further than to you, to find guidance.
In the event that one of your newer inexperienced distributors sponsors someone, it is imperative that you or another mentor take the new recruit under your wing. If you have done your job and developed a team of mentors and trainers, you will have no problem finding someone to work with them. As an added bonus, this provides a valuable training opportunity for your less experienced distributors. They'll learn how to mentor by observing the process in action. In short, with MLM, mentoring is the key to duplication and duplication is the key to success.
Sunday, February 8, 2009
The Enemy Of Success
It never ceases to amaze me how things just "seem" to come along in my life just when I need it the most. You cannot convince me there is no such thing as Divine Intervention. There is no way this can be coincidental, at least not time after time after time after.....well, you get the point. Most recently, in the last few days in fact, as my business partners and close friends are aware, I have been sidelined with some back trouble. Not new, I have known for a few years now, that I have degenerative disc disease. I can thank my lineage for that. Anyway so as not to digress, it's been rather tough going through it.
The business is at a very critical juncture, a number of new and very green downline, the coming together of several very powerful advertising campaigns, culminating in a nationally televised infomercial which kicks off in just a few days. This is NOT the time to be knocked out of commission. But since when does timing ever care whose favor it works in? As I have said before, I don't believe in luck and I don't. At least I don't a it make habit of counting on it. If it comes and things go my way, fine. But I don't hold my breath. Besides, Lady Luck is schizophrenic, she's up one day, down the next! Or is that Manic Depressive. Perhaps both. Either way, I'm not in the habit of counting on crazy people.
Well, in the last three days, while down with my back and feeling down on my luck (there's that word again) I watched three movies that, and there is no other way to put this, have changed my whole frame of mind. They are, in order, "October Sky," "The Great Debaters" and "Gifted Hands, The Ben Carson Story." I highly recommend all three of them. In each story, someone had to find the inner courage and strength (and in two of the three God gets most of the credit for putting it there) to overcome personal demons and seemingly insurmountable odds in order to reach their true potential and realize incredible achievement and success.
In "October Sky," Dr. Homer Hickam who lived in the poverty stricken coal mine region of West Virginia grew up to become one of the greatest NASA scientists of all time. In "The Great Debaters," a debate team from tiny Wiley College in circa 1935 Texas fought racism, poverty, personal struggles on the way to defeating national power Harvard University and becoming what many consider to be the best debate team that has ever been. In "Gifted Hands," Ben Carson rose from poverty, racial prejudice, a single parent childhood to become one of the finest Pediatric Neurosurgeons that has ever graced the halls of a hospital. In each story the road to success was paved with struggle, with blood, sweat and tears and what I like to call "sweat equity." None of these individuals were perfect. In fact all of them were quite flawed. But all were equally determined to not let anything deter them from realizing their dream.
As you can imagine, these three stories had a profound effect on me. Did my back suddenly and miraculously get better? Did I jump right up, rush out and immediately sponsor that superstar who in no time is going to take me and my business to the next level and bring in thousands of dollars? No, to both. My back still hurts and I am still several levels lower than I want to be, but that doesn't matter. It's just part of the deal. Besides, if we never have to struggle to get where we want to be, we never really are able to appreciate it when we arrive! Case in point, the three movies I have pointed out. In all three stories there were plenty of opportunities to give up. None, no, not one of them EVER gave up! Sure they all experienced setbacks, weak moments, and they all faced the temptation to throw in the towel and just quit.
No one would have blamed any of them if they had given up. But that's usually the way. To quit, that's the easy road, the least obstructed. It's even socially acceptable. No one questions you when you do. Most people when faced with adversity, take that road, at least the unsuccessful and even the marginally successful, do. After all the odds were stacked, no piled higher than the ceiling against them. It's OK. But to these individuals, to any individual who has ever achieved greatness NO, IT IS NOT! Success and struggle are bound together by both natural and spiritual law. They are inseparable. Therefore there is nothing inherently good about success nor inherently bad about struggle. One lies on the road to the other. It cannot be avoided.
I hope this piece serves to inspire someone else, perhaps someone who may be struggling with their home business, even thinking about giving up. For those people, please allow me to conclude with these two final thoughts. The greatest enemy of success is not failure. In fact failure is essential to achieving success. No, the enemy of success is compromise, a willingness to settle for less than the best. One can no more avoid failure on the road to success than one can go swimming without getting wet. And the greatest enemy of greatness is not bad, it's mediocrity. I encourage you, never settle for mediocrity when greatness is beckoning to you. Fight on!
The business is at a very critical juncture, a number of new and very green downline, the coming together of several very powerful advertising campaigns, culminating in a nationally televised infomercial which kicks off in just a few days. This is NOT the time to be knocked out of commission. But since when does timing ever care whose favor it works in? As I have said before, I don't believe in luck and I don't. At least I don't a it make habit of counting on it. If it comes and things go my way, fine. But I don't hold my breath. Besides, Lady Luck is schizophrenic, she's up one day, down the next! Or is that Manic Depressive. Perhaps both. Either way, I'm not in the habit of counting on crazy people.
Well, in the last three days, while down with my back and feeling down on my luck (there's that word again) I watched three movies that, and there is no other way to put this, have changed my whole frame of mind. They are, in order, "October Sky," "The Great Debaters" and "Gifted Hands, The Ben Carson Story." I highly recommend all three of them. In each story, someone had to find the inner courage and strength (and in two of the three God gets most of the credit for putting it there) to overcome personal demons and seemingly insurmountable odds in order to reach their true potential and realize incredible achievement and success.
In "October Sky," Dr. Homer Hickam who lived in the poverty stricken coal mine region of West Virginia grew up to become one of the greatest NASA scientists of all time. In "The Great Debaters," a debate team from tiny Wiley College in circa 1935 Texas fought racism, poverty, personal struggles on the way to defeating national power Harvard University and becoming what many consider to be the best debate team that has ever been. In "Gifted Hands," Ben Carson rose from poverty, racial prejudice, a single parent childhood to become one of the finest Pediatric Neurosurgeons that has ever graced the halls of a hospital. In each story the road to success was paved with struggle, with blood, sweat and tears and what I like to call "sweat equity." None of these individuals were perfect. In fact all of them were quite flawed. But all were equally determined to not let anything deter them from realizing their dream.
As you can imagine, these three stories had a profound effect on me. Did my back suddenly and miraculously get better? Did I jump right up, rush out and immediately sponsor that superstar who in no time is going to take me and my business to the next level and bring in thousands of dollars? No, to both. My back still hurts and I am still several levels lower than I want to be, but that doesn't matter. It's just part of the deal. Besides, if we never have to struggle to get where we want to be, we never really are able to appreciate it when we arrive! Case in point, the three movies I have pointed out. In all three stories there were plenty of opportunities to give up. None, no, not one of them EVER gave up! Sure they all experienced setbacks, weak moments, and they all faced the temptation to throw in the towel and just quit.
No one would have blamed any of them if they had given up. But that's usually the way. To quit, that's the easy road, the least obstructed. It's even socially acceptable. No one questions you when you do. Most people when faced with adversity, take that road, at least the unsuccessful and even the marginally successful, do. After all the odds were stacked, no piled higher than the ceiling against them. It's OK. But to these individuals, to any individual who has ever achieved greatness NO, IT IS NOT! Success and struggle are bound together by both natural and spiritual law. They are inseparable. Therefore there is nothing inherently good about success nor inherently bad about struggle. One lies on the road to the other. It cannot be avoided.
I hope this piece serves to inspire someone else, perhaps someone who may be struggling with their home business, even thinking about giving up. For those people, please allow me to conclude with these two final thoughts. The greatest enemy of success is not failure. In fact failure is essential to achieving success. No, the enemy of success is compromise, a willingness to settle for less than the best. One can no more avoid failure on the road to success than one can go swimming without getting wet. And the greatest enemy of greatness is not bad, it's mediocrity. I encourage you, never settle for mediocrity when greatness is beckoning to you. Fight on!
Saturday, February 7, 2009
Thanks And Perspective
It comes to mind that we humans aren't in touch enough with our frailties and our inherent weaknesses. We make our plans and attempt to determine our lives' course on our own, as though we are the ones in charge of our destiny. How utterly proud and at the same time, stupid, this is. We are before Almighty God, like an ant shouting to a Steam Roller, "Halt I command you!" I suppose pride should be listed in that first sentence regarding things we need to understand about ourselves. If you have spent any time reading scripture, you know where is the end of a life lived in pride.
My credo "Nothing of lasting value in life happens by accident. Chart your own course," at first inspection would seem to be a proud thing to say. The reason that it is not so is because I understand from the outset, that all the plans of Man are in vain unless they are first inspired by The Lord. As much as is possible I try to live in this manner. I fail. We all do. But sometimes I succeed. Yes, I am one of those strange people you hear about who believe we can talk to and hear back from, God. Our lives depend upon it. I do not spend enough time in His presence, but I do try to walk in a manner worthy of Him. A dear friend, a former pastor, Forest Jones, used to say to me, "Honor God and God will Honor you." I have seen the benefit of this in my life, in times when I was lower than low. So, I know it to be true.
This business I am working at present and will be working for years to come, Nutronix and The Berry Tree, I believe was given me to do by The Lord. No, there was no thundering voice from heaven, nothing like that. What has given me this confidence is that I can see His hand in it. When everything appears dark and hopeless, he brings light and renewed hope. When I need a boost of encouragement the most, somehow it comes my way. Recently, my lower back has been reeking havoc with me. I have been almost completely incapacitated. Before this happened, as I have said in earlier posts, people came along, into my team, that are capable of and in fact have taken the wheel and kept this ship sailing on course. That's what teamwork is all about!
Thora, Dave, and any others I cannot bring to mind at this writing, you have my sincerest thanks. And I cannot express strongly enough, nor with enough grattitude, how fortunate I am to have the leadership I have in this business, guys like James Hamilton, Mike Baxter, Chris Aitken. You guys are true warriors and brilliant leaders. I say that I am fortunate because I do not believe in luck. Fortune comes from above and has direction and purpose. Lady Luck is random and fickle, cheating her recipients far more often than she blesses them.
I determined long ago that for any success that came from this business I would give honor and praise first to God from whom I know all success comes in the first place. I determined that I would honor Him in all I do, all my business dealings, all my marketing and recruiting practices, in every part of this business. It is time I put another post here, to do just that. Also, I want to say publicly a huge Thank You to all my team, "Team Alliance," and to all my leadership, James and "Team Synergy" as well as Bob Bremner, the brains behind all the products at Nutronix. Bob, for those of you who do not know, is a brilliant man. He can talk for hours, trust me I know personally, about the ins and outs and whys of how our products work.
But more importantly to me than that, Bob is a man of Faith. He will quickly say that in the end, it is God's design in us as humans and the making of products that cooperate with that design, that makes these products so effective. So to all the above, I say first, Thanks to Him, then thanks to you. Our success is guaranteed as long as we endeavor to do business with honor, as a team, working together and as long as we keep our eyes on The One who makes all of this possible. To our Massive Success!
Mitch
My credo "Nothing of lasting value in life happens by accident. Chart your own course," at first inspection would seem to be a proud thing to say. The reason that it is not so is because I understand from the outset, that all the plans of Man are in vain unless they are first inspired by The Lord. As much as is possible I try to live in this manner. I fail. We all do. But sometimes I succeed. Yes, I am one of those strange people you hear about who believe we can talk to and hear back from, God. Our lives depend upon it. I do not spend enough time in His presence, but I do try to walk in a manner worthy of Him. A dear friend, a former pastor, Forest Jones, used to say to me, "Honor God and God will Honor you." I have seen the benefit of this in my life, in times when I was lower than low. So, I know it to be true.
This business I am working at present and will be working for years to come, Nutronix and The Berry Tree, I believe was given me to do by The Lord. No, there was no thundering voice from heaven, nothing like that. What has given me this confidence is that I can see His hand in it. When everything appears dark and hopeless, he brings light and renewed hope. When I need a boost of encouragement the most, somehow it comes my way. Recently, my lower back has been reeking havoc with me. I have been almost completely incapacitated. Before this happened, as I have said in earlier posts, people came along, into my team, that are capable of and in fact have taken the wheel and kept this ship sailing on course. That's what teamwork is all about!
Thora, Dave, and any others I cannot bring to mind at this writing, you have my sincerest thanks. And I cannot express strongly enough, nor with enough grattitude, how fortunate I am to have the leadership I have in this business, guys like James Hamilton, Mike Baxter, Chris Aitken. You guys are true warriors and brilliant leaders. I say that I am fortunate because I do not believe in luck. Fortune comes from above and has direction and purpose. Lady Luck is random and fickle, cheating her recipients far more often than she blesses them.
I determined long ago that for any success that came from this business I would give honor and praise first to God from whom I know all success comes in the first place. I determined that I would honor Him in all I do, all my business dealings, all my marketing and recruiting practices, in every part of this business. It is time I put another post here, to do just that. Also, I want to say publicly a huge Thank You to all my team, "Team Alliance," and to all my leadership, James and "Team Synergy" as well as Bob Bremner, the brains behind all the products at Nutronix. Bob, for those of you who do not know, is a brilliant man. He can talk for hours, trust me I know personally, about the ins and outs and whys of how our products work.
But more importantly to me than that, Bob is a man of Faith. He will quickly say that in the end, it is God's design in us as humans and the making of products that cooperate with that design, that makes these products so effective. So to all the above, I say first, Thanks to Him, then thanks to you. Our success is guaranteed as long as we endeavor to do business with honor, as a team, working together and as long as we keep our eyes on The One who makes all of this possible. To our Massive Success!
Mitch
Thursday, February 5, 2009
Gloom and Doom Economy, Celebration Time for MLM Oppportunities
It's in the news every night, the world news and local. The economy is tanking. Retail took a major hit this past Christmas and now it's being kicked while it's down. Layoffs, cut-backs, downsizing, business closures, it's everywhere! Add to that, a continuing rise in unemployment, foreclosures and a plummeting stock market and there is every reason to shout Gloom and Doom. It's terrible, the worst we have seen in recent memory. On the news last night, I saw where one of the big banks' stock was trading at $60 a year ago and today is at $3. I don't remember which one. Some industries, such as healthcare are holding on, but who knows for how long? Today the US Post Office announced job cut-backs. Prognosticators are telling us this is going to get worse before it gets better. Will it get better? Sure it will, but it will take some time to do so. We Americans are a resilient people. We don't give up that easily. But in the meantime, millions of people are looking for some way to make ends meet.
If you're in the Home Business arena, this should be a time to cheer! MLM or Network Marketing Opportunities are going to see an amazing boom over the next few years. Why? Because people need income and millions of them are flocking to the Home Business Industry. There are several reasons. It's less expensive to work from home a few hours a day, on the phone and the computer, than it is to pay the gas prices to drive several days a week to a second job that barely pays enough to make that trip worth it. Add to that the cost for clothing or uniforms, meals, taxes on what little money you do make, wear and tear on your car and by the time you're done, there's not much left. Sure, there are exceptions, mostly in the professional arena, doctors, lawyers, nurses, etc. Their salaries are high enough to make the extra time worth it. But it still takes people away from home and family, more than they are already, a major concern for most people. The Family is the last bastion of sanctity left in this world, and now it's being sacrificed to make sure the bills are paid, kids clothed and fed and there is a roof overhead. It's serious. These are difficult times.
But for those of us who are in a legitimate, profitable and relatively inexpensive to join home business, like The Berry Tree and Nutronix, our recruiting and business building just became a lot easier. People are looking for what we have to offer, and they're serious. It's like having a drink of cold water to offer someone who has just crawled out of the desert. Do you think they'll want it? Of course they will. If you believe in your products and your opportunity and if you understand who your market is, serious people who are looking for a legitimate business, willing to do whatever they have to do to make their lives better and if you are able to present your business the right way, out of a desire to help them achieve that goal, they will be receptive to and interested in what you have to say. Your downline will grow, your business will prosper and you will have turned gloom and doom into a time for celebration! You will be very successful and will make a lot of money doing so.
If you're in the Home Business arena, this should be a time to cheer! MLM or Network Marketing Opportunities are going to see an amazing boom over the next few years. Why? Because people need income and millions of them are flocking to the Home Business Industry. There are several reasons. It's less expensive to work from home a few hours a day, on the phone and the computer, than it is to pay the gas prices to drive several days a week to a second job that barely pays enough to make that trip worth it. Add to that the cost for clothing or uniforms, meals, taxes on what little money you do make, wear and tear on your car and by the time you're done, there's not much left. Sure, there are exceptions, mostly in the professional arena, doctors, lawyers, nurses, etc. Their salaries are high enough to make the extra time worth it. But it still takes people away from home and family, more than they are already, a major concern for most people. The Family is the last bastion of sanctity left in this world, and now it's being sacrificed to make sure the bills are paid, kids clothed and fed and there is a roof overhead. It's serious. These are difficult times.
But for those of us who are in a legitimate, profitable and relatively inexpensive to join home business, like The Berry Tree and Nutronix, our recruiting and business building just became a lot easier. People are looking for what we have to offer, and they're serious. It's like having a drink of cold water to offer someone who has just crawled out of the desert. Do you think they'll want it? Of course they will. If you believe in your products and your opportunity and if you understand who your market is, serious people who are looking for a legitimate business, willing to do whatever they have to do to make their lives better and if you are able to present your business the right way, out of a desire to help them achieve that goal, they will be receptive to and interested in what you have to say. Your downline will grow, your business will prosper and you will have turned gloom and doom into a time for celebration! You will be very successful and will make a lot of money doing so.
Sunday, February 1, 2009
What Are The Best Home Business Opportunities
After re-reading one of my blog posts below on this subject, I decided a little more elaboration on the point was in order and would better serve the serious researcher. In order to know what the best home based business opportunities are, one must first understand a few things about business in general. What consumer groups are profitable to market to? What products do those consumer groups purchase, and why? What is the best way to position oneself as a seller to those groups, and how does one go about doing so? According to some of the more knowledgable industry experts such as Donald Trump, Robert Kiyosaki, Tim Sales, and others, the single best way to go into business and tap into these markets is with MLM or Multi Level Marketing, also known as Network Marketing. MLM's are the best home based business opportunities for several reasons.
One can get started as an affiliate with a good MLM company, Nutronix International and The Berry Tree being two excellent examples, for a fairly reasonable start up cost, usually anywhere from $100 to $500 and have access to numerous products, websites to market them, websites to manage the business, training and mentoring from established men and women in the business. Add in an advertising allowance and one can be in business, up and running for under $1000. In most cases the company will drop ship an order placed on an affiliate's website so the affiliate doesn't have to store, handle and ship products. The company will keep record of sales, taxes, inventory, etc.
The distributor can make money both by selling products and recruiting more distributors to sell, called a downline, and making a small percentage on business done by the downline as well. Those percentages are paid through several levels and can become very lucrative over time. The real power here is not in selling products but rather in recruiting a large and active downline to sell products and earning a small percentage on their sales. It's better to make a small percentage on the efforts of hundreds of people than to make a large percentage on ones efforts only. The best home business opportunities are with companies like those above who offer good products at a reasonable price and have a lucrative compensation plan with realistically achievable qualification requirements.
As important as the type of company one chooses is the consumer group or groups they market to. It's an established fact that The best home business opportunities are ones who market to the Baby Boom Generation, in the US those men and women born between 1947 and 1964. In Canada those born between the years of 1947 and 1966, and in Australia between 1946 and 1961 are considered Baby Boomers. Companies like the ones named above have understood for a number of years now that businesses who cater to these Boomers are going to be highly successful and very profitable.
Here are a few facts one needs to understand about this group of people. They constitute the single largest consumer group in the world, today. They currently range in age from 40 to 63 years. 80% of them are employed. Their buying power is well over 2 Trillion dollars and growing. Another characteristic of this group is that as they continue to age, the products they want and need will change. The best home business opportunities are ones that market products these Boomers want now with an eye out for products they will be interested in as they age. The best companies understand that to remain profitable for many years to come, they must recognize and constantly be on the leading edge of buying trends as they emerge and they must be able to anticipate future trends and adapt accordingly.
In summary, look for a Network Marketing company with affordable products and a good compensation plan with achievable qualification goals that understands who they should be marketing to, and how to reach them. Most of these will be marketing to the Baby Boom Generation. Look for a business one can get started in for a reasonable cost, including any initial start up fees and advertising costs. There seems to be a bias against business opportunities having any start up cost at all, but this is completely unrealistic. You are not looking for a job, you are looking to start a business. To think one can do so for nothing is absurd. There are a number of good home business opportunities one can get up and running with for $500 to $1000 out of pocket. That's a pretty reasonable expectation. The best home business opportunities will be the ones that meet most or all of these criteria. So, Happy Hunting!
One can get started as an affiliate with a good MLM company, Nutronix International and The Berry Tree being two excellent examples, for a fairly reasonable start up cost, usually anywhere from $100 to $500 and have access to numerous products, websites to market them, websites to manage the business, training and mentoring from established men and women in the business. Add in an advertising allowance and one can be in business, up and running for under $1000. In most cases the company will drop ship an order placed on an affiliate's website so the affiliate doesn't have to store, handle and ship products. The company will keep record of sales, taxes, inventory, etc.
The distributor can make money both by selling products and recruiting more distributors to sell, called a downline, and making a small percentage on business done by the downline as well. Those percentages are paid through several levels and can become very lucrative over time. The real power here is not in selling products but rather in recruiting a large and active downline to sell products and earning a small percentage on their sales. It's better to make a small percentage on the efforts of hundreds of people than to make a large percentage on ones efforts only. The best home business opportunities are with companies like those above who offer good products at a reasonable price and have a lucrative compensation plan with realistically achievable qualification requirements.
As important as the type of company one chooses is the consumer group or groups they market to. It's an established fact that The best home business opportunities are ones who market to the Baby Boom Generation, in the US those men and women born between 1947 and 1964. In Canada those born between the years of 1947 and 1966, and in Australia between 1946 and 1961 are considered Baby Boomers. Companies like the ones named above have understood for a number of years now that businesses who cater to these Boomers are going to be highly successful and very profitable.
Here are a few facts one needs to understand about this group of people. They constitute the single largest consumer group in the world, today. They currently range in age from 40 to 63 years. 80% of them are employed. Their buying power is well over 2 Trillion dollars and growing. Another characteristic of this group is that as they continue to age, the products they want and need will change. The best home business opportunities are ones that market products these Boomers want now with an eye out for products they will be interested in as they age. The best companies understand that to remain profitable for many years to come, they must recognize and constantly be on the leading edge of buying trends as they emerge and they must be able to anticipate future trends and adapt accordingly.
In summary, look for a Network Marketing company with affordable products and a good compensation plan with achievable qualification goals that understands who they should be marketing to, and how to reach them. Most of these will be marketing to the Baby Boom Generation. Look for a business one can get started in for a reasonable cost, including any initial start up fees and advertising costs. There seems to be a bias against business opportunities having any start up cost at all, but this is completely unrealistic. You are not looking for a job, you are looking to start a business. To think one can do so for nothing is absurd. There are a number of good home business opportunities one can get up and running with for $500 to $1000 out of pocket. That's a pretty reasonable expectation. The best home business opportunities will be the ones that meet most or all of these criteria. So, Happy Hunting!
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