Sunday, November 23, 2008

What's the Greatest Obstacle to MLM Success? It's Not What You Might Think.

Something like 95 percent of the people who start out in MLM, fail. That's an alarming statistic and it begs the simple question," why?" Any number of reasons have been postulated by some of the best analytical business minds. What you believe, largely depends upon which circle you run with. If you are in the pro MLM crowd, you will hear things like; lack of support, poor compensation plan, lack of knowledge about the business or products. The list goes on. If you are in the anti MLM crowd you are likely to hear things like; MLM's don't work, they're nothing but pyramid schemes, only the guys at the top make any money. This list goes on, as well. But I'm here to tell you that none of these is the answer to the question posed. None of them is THE reason that most people fail. So, what is the answer?

The number one reason most people fail to achieve MLM success, or success in any endeavor in life, for that matter is embodied in one very simple, yet very powerful word. Excuses! That's right, excuses! I don't have any money. I'm no good at sales. I don't have the time. I know someone who tried one of those businesses and they didn't make any money. I need to wait until ____ fill in the blank. This list, like the ones above, goes on and on. In fact, ALL of these so-called "reasons" are nothing more than excuses, every last one. These excuses either prevent someone from taking advantage of a legitimate business opportunity that could change their life forever, or they are pointed to, in retrospect, as the reason the business failed. We humans are good at making excuses. It's a habit that has been ingrained in us from our youth. Like an infectious disease, this habit has been passed down from generation to generation, in all cultures and in all walks of life. No one is immune.

It's much easier to make excuses as to why one can't do something than it is to have the courage to to attempt it. It's much easier to excuse away failure than it is to take responsibility for it. The truth is, if someone REALLY wants something, if the desire or the need for it is strong enough, they will do whatever it takes, to get it. No excuse, no obstacle will stand in their way! Let me prove it to you. Suppose I handed you a small hand shovel and told you that buried in that one acre, ice and snow covered field over there, is a chest. Inside that chest is a treasure worth one million dollars, find it, and it's yours. What would you do? Would you say, "it's too cold out here" or "this shovel is too small" or "the field is too big" or "I don't know how to dig" or any other lame excuse? No! You would start digging and you would not quit until you found that chest! What if Instead of giving you the shovel, I offered to sell it to you for one hundred dollars? Would you argue with me or would you find the hundred bucks and buy the shovel? You'd buy the shovel!

The secret to MLM success is simple. Want it badly enough and do whatever you have to do to achieve it. Your company has the tools, the support, the training, the marketing plan, the product or service and the compensation plan to enable your success. What they don't have and what only you can supply is the desire and commitment to succeed. Look in the mirror, you're looking at the one variable you have control over, you! Stop making excuses, get in the game, commit, refuse to fail, refuse to quit. Your dream is worth it, your desire is worth it, you are worth it. So, in the words of that crazy comedian, "Git 'R Done!"