What Are The Best Home Business Opportunities

After re-reading one of my blog posts below on this subject, I decided a little more elaboration on the point was in order and would better serve the serious researcher. In order to know what the best home based business opportunities are, one must first understand a few things about business in general. What consumer groups are profitable to market to? What products do those consumer groups purchase, and why? What is the best way to position oneself as a seller to those groups, and how does one go about doing so? According to some of the more knowledgable industry experts such as Donald Trump, Robert Kiyosaki, Tim Sales, and others, the single best way to go into business and tap into these markets is with MLM or Multi Level Marketing, also known as Network Marketing. MLM's are the best home based business opportunities for several reasons.

One can get started as an affiliate with a good MLM company, Nutronix International and The Berry Tree being two excellent examples, for a fairly reasonable start up cost, usually anywhere from $100 to $500 and have access to numerous products, websites to market them, websites to manage the business, training and mentoring from established men and women in the business. Add in an advertising allowance and one can be in business, up and running for under $1000. In most cases the company will drop ship an order placed on an affiliate's website so the affiliate doesn't have to store, handle and ship products. The company will keep record of sales, taxes, inventory, etc.

The distributor can make money both by selling products and recruiting more distributors to sell, called a downline, and making a small percentage on business done by the downline as well. Those percentages are paid through several levels and can become very lucrative over time. The real power here is not in selling products but rather in recruiting a large and active downline to sell products and earning a small percentage on their sales. It's better to make a small percentage on the efforts of hundreds of people than to make a large percentage on ones efforts only. The best home business opportunities are with companies like those above who offer good products at a reasonable price and have a lucrative compensation plan with realistically achievable qualification requirements.

As important as the type of company one chooses is the consumer group or groups they market to. It's an established fact that The best home business opportunities are ones who market to the Baby Boom Generation, in the US those men and women born between 1947 and 1964. In Canada those born between the years of 1947 and 1966, and in Australia between 1946 and 1961 are considered Baby Boomers. Companies like the ones named above have understood for a number of years now that businesses who cater to these Boomers are going to be highly successful and very profitable.

Here are a few facts one needs to understand about this group of people. They constitute the single largest consumer group in the world, today. They currently range in age from 40 to 63 years. 80% of them are employed. Their buying power is well over 2 Trillion dollars and growing. Another characteristic of this group is that as they continue to age, the products they want and need will change. The best home business opportunities are ones that market products these Boomers want now with an eye out for products they will be interested in as they age. The best companies understand that to remain profitable for many years to come, they must recognize and constantly be on the leading edge of buying trends as they emerge and they must be able to anticipate future trends and adapt accordingly.

In summary, look for a Network Marketing company with affordable products and a good compensation plan with achievable qualification goals that understands who they should be marketing to, and how to reach them. Most of these will be marketing to the Baby Boom Generation. Look for a business one can get started in for a reasonable cost, including any initial start up fees and advertising costs. There seems to be a bias against business opportunities having any start up cost at all, but this is completely unrealistic. You are not looking for a job, you are looking to start a business. To think one can do so for nothing is absurd. There are a number of good home business opportunities one can get up and running with for $500 to $1000 out of pocket. That's a pretty reasonable expectation. The best home business opportunities will be the ones that meet most or all of these criteria. So, Happy Hunting!