Thursday, December 18, 2008

Network Marketing, MLM, The Berry Tree and The Big Picture

Network Marketing is a very simple business, but it's not an easy business. It's simple in that, if someone is teachable and will follow a very few simple steps on a consistent basis, they will succeed. It's not easy, however. The road to success is fraught with obstacles to be overcome. Some are external, financial difficulties, lack of training and support, people unwilling to look at your business or products. Most often however, obstacles will be internal. One of the most difficult to overcome is fear in all of it's many guises, fear of failure, of rejection, of talking to people. Another, closely akin to and providing the foundation for many of those fears is self-doubt. There will be many others. One of the worst, in my opinion and one I consistently come up against while introducing people to my Network Marketing Business, The Berry Tree, is failure to see The Big Picture. Most people simply cannot or will not see it.

I use The Berry Tree as my example because as a distributor, I am familiar with all the particulars, products, cost, marketing plan, etc. I also believe it to be the best and most powerful opportunity out there, bar none! However, there are other MLM's that could be taken as examples, Monavie, Vemma, Xango, even Amway. In fact, I am quite impressed with the new marketing thrust by Amway, their new commercial is pure genius. If you believe that company to be dead and gone, you are sadly mistaken. There are some very sharp minds behind their new marketing strategy. They are poised for a resurgence onto the MLM landscape and they are once again a company to be reckoned with, just wait and see. So what is the big picture and more importantly, how is it that most people cannot see it? Let's examine those questions.

Simply put, The Big Picture is this. True wealth, freedom, financial independence and security are attainable goals but it will cost you something to get there. If someone is willing to pay the price, they will reap the reward. Most people are not willing to pay the price. Most people fail. Those who are willing, succeed. They understand that it's worth the price, no matter how high it may be, to achieve the goal. They understand that nothing of lasting value in life happens by accident. They chart their own course, then set sail and never look back. That, in a nutshell, is The Big Picture. It's what sets individuals like Donald Trump, Bill Gates or Warren Buffet apart from the crowd. Those individuals understand a very simple yet incredibly powerful truth. The crowd is blind. So, why listen to them?

Perhaps that is why they are individuals and not part of the crowd. Network Marketing or MLM, represented for sake of this discussion by my company, The Berry Tree, stands alone as the most effective, the most efficient and most powerful vehicle with which the average individual (there's that word, again) can achieve true wealth and the freedom that comes with it. So what prevents most people from seeing The Big Picture? In my opinion it's because most people are short sighted. They stick with the crowd, thinking it to provide security and protection, when in fact, it blinds them and renders them incapable of reaching beyond their boundaries for the limitless possibilities of owning their own business. They can't or won't look past the initial cost to get started, to the reward they will recieve for paying that price. After all, if there is a cost to get in, it must be a scam, right? Wrong!

It must also be mentioned, that I am referring to more than financial cost. The successful understand they must invest a good bit of their time and energy, mental as well as physical. They know they will have to give up some things, TV, leisure time, time spent just hanging out with friends and doing nothing. It will require work. It will require intense thought, the outside the box kind of thought. And yes, it will require financial investment. But these people understand that investing in a business is investing in themselves. They don't see it as purchasing something, they see it as investing in their future.

Take The Berry Tree, for example. So what, if there is a $55 monthly autoship to maintain. So what, if there is a $40 to $100 autoship to be a BNA Member. So what, if a Senior BNA requires an initial cost $550. So what, if there are advertising costs such as a $100 monthly share in our upcoming infomercial. So what, if it requires time for training, time studying the business, the compensation and marketing plans, product information, and time on the phone sharing those products and the business opportunity with people. So what! It's worth it. Whatever the cost, it's worth it. Never forget that! And, in the words of the late, Jim Valvano, the man who in 1983, coached his most unlilely to succeed team of overachieving college basketball players from NC State University, to a surprising and highly improbable NCAA Championship over the much more powerful and heavily favored Houston Cougars, "Never Quit. Never give up, never never give up!"

Donald Trump and individuals of like mindset understand these things. But most people, the crowd, cannot or will not. They will not see The Big Picture. Those who do will know great success, great wealth and great freedom. Remember this truth. It's not the company. It's not the compensation or marketing plan. It's the person and their ability to see The Big Picture. Network Marketing success lies in seeing and capitalizing on The Big Picture. How about you? Do you see The Big Picture?

1 comment:

Anonymous said...

Excellent article Mitch. That's what I liked when reading the Berry Tree website is the honesty. There are so many MLMs out there that have the "get rich quick" promises to get people to sign up. The Berry Tree and Nutronix do not make those lame promises; they focus on career, longevity, and team building. I haven't seen another MLM quite like it. Thanks for the information.